Kantar and The Ellen McArthur Foundation demystify the circular economy with new accessible playbook for marketers
London/Sydney, 20 November 2024: The Ellen McArt
Marketing: Why your brand needs to build disruption into innovation, insights and intelligence
As businesses attempt to surge through one of the
Aussies want strong leadership from brands to navigate an Australia beyond Covid
Corporate responsibility is now a genuine contribu
Think with Google: What drives attention? Exploring the new front line of ad effectiveness
By Rachael Powell & Elizabeth Verow (Go
B&T: Google Study: Aussies Watching Twice As Many Ads As They Think
New research has found that Australians are watchi
Warc: Australians watched more ads than they thought but true attention remains scarce
Australians are watching more ads than they think
IAB Member Q&A: Advertising measurement through COVID-19
The COVID-19 period has brought great chang
Media Release: Aussies seek homegrown products offering value as we emerge from lockdown
Pricing and provenance fundamental to connecting w
AdNews: Capitalising on trust – how news media has helped brands through COVID-19
“Reaching 2.7 million Australians before lun
CMO: Helping brands market through COVID-19
Following the arrival of the COVID-19 health crisi
AdNews: Maximum impact – making the most of your media during COVID-19
COVID-19 has instantly changed the way we live, hi
AdNews: The opportunity for brands in a postponed Olympics
The postponement of the Tokyo Olympics has created
Consultancy: How Covid-19 is impacting the lifestyle of Australians
Short of 50% of Australians are worried about Covi
Which-50: Worried Australians turn to online news for COVID-19 Information
Australians are increasingly concerned about the i
Media Release: Increasingly concerned Aussies are choosing trusted brands delivering safety and value during COVID-19
Sydney: 26 March, 2020: Australians are increasing
Podcast: Advertising and creative development during COVID-19 and beyond
This piece reflects the current position as of Fri
Marketing magazine: To spend or not to spend? Advertising and creative development during COVID-19 and beyond
In this exclusive article for Marketing Magazine,
Opinion: Media effectiveness during COVID-19
What should advertisers and media owners be consid
Podcast: How to create well-branded ads for TV
Branding is the best single predictor of in-market
CMO: Analysis: Is the proof of influencer marketing in the pudding?
Amid all the jokes of ‘Scotty from Marketing’ and
Marketing Mag’s year in review: our 10 most-read opinion pieces of 2019
Published on the eve of International Women’s Day
AdNews: Cookies are crumbling
The deluge of digital touchpoints will make it mor
Media Release: Technology innovations will transform the APAC media landscape in 2020
As ad spend on social and tech platforms continues
Podcast: The new rules of digital measurement in the cookieless era
Kantar’s media and digital gurus discuss how digit
CMO: The art and science behind 7-Eleven’s coffee cup recycling program
An elevation of 7-Eleven’s environmental credentia
CMO: Zeroed in on growth – the impact of zero-based budgeting
“Zero-based budgeting can give marketers the
AdNews: The brand building impact of digital advertising has been underestimated
Digital channels are effective at delivering brand
CMO: Research finds brand building impact of digital advertising underestimated
Digital channels are effective at delivering brand
B&T: Digital campaigns on par with offline when it comes to brand impact
Digital channels are effective at delivering brand
IAB: New research finds brand building impact of digital advertising has been underestimated
Digital channels are effective at delivering brand
Podcast: The power of connection and optimising touchpoints
Dr. Niels Neudecker leads Kantar’s global practice
Branding in Asia: The Emotional Impact of Branded Content
News Digital Networks Australia (News DNA) has rel
B&T: News DNA study: the emotional impact of branded content
News Digital Networks Australia (News DNA) today r
IAB Australia: The advantage of video
This year’s IAB Australia Video Video Ad-Van
Kantar’s Amy Fridlund speaking at B&T Changing The Ratio summit
Kantar’s Global Content Lead Amy ‘Fritz’ Fri
Kantar’s Brand Lift tool incorporating neuroscience integral to global NewsCorp award
Kantar Australia’s Media & Digital client News
Kantar’s Mark Henning speaks at Verizon’s ‘The Future of Performance’
Kantar’s Executive Director, Media & Dig
Kantar’s Sam Walters presents the importance of creative in video for IAB
Kantar Australia’s Head of Creative Development Sa
Marketing: The business of social data – are we using it respectfully?
There’s plenty of fizz around outbound application
CMO: Facebook to no longer be the ‘town square’
CMO asks the experts what they think about Faceboo
CMO: Is Amazon Advertising a threat, or a boon?
CMO asks the experts what they think of Amazon Adv
Podcast: The future of measurement with Gai Le Roy from IAB Australia
Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Ga
Marketing: Australian brands just can’t get gender right – and consumers have noticed
On the eve of International Women’s Day in 2019, A
Marketing: Where is the love? Injecting emotion back into marketing – and doing it right
Have marketers forgotten about the heartstrings? O
Forbes: What marketers want to hear from voice tech and smart speakers
“Transactional marketing via search and shopping w
Podcast: The importance of gender portrayal in advertising and media
Amy ‘Fritz’ Fridlund chats to Kantar’s Australian
Podcast: Getting inside the minds of generations
Kantar’s global head of media and digital Jane Ost
B&T: Kantar – Major disconnect between marketers and consumers relating to gender stereotypes
While most marketers believe they’re doing a good
CMO: Kantar has found 55 per cent of Australians think advertising reinforces harmful norms
Failure to target and portray women effectively im
Mumbrella: Advertising’s gender stereotypes are hurting brand value, claims Kantar
Advertisers are lagging behind contemporary societ
Marketing: Kantar study finds marketers and consumers split on gender stereotypes
Marketers are consistently getting gender portraya
AdReaction 2019 – Advertising complacency perpetuating gender stereotypes in Australia
Failure to contemporise advertising costs male-ske
Which-50: Premium non-skippable video offers brands stronger messaging opportunities: Report
Digital video advertising delivers strong brand aw
B&T: Premium non-skippable ad environments yield stronger brand awareness
A new GroupM Study with Kantar has found digital v
CMO: Predictions: 9 digital marketing trends for 2019
What does 2019 hold for digital marketers, and mar
New Report: Connected Intelligence, AI and Voice will transform the media landscape in 2019
Connected intelligence will drive media in 2019 ac
CMO: Kantar – Measuring what matters
The issue of measurement and metrics has become so
B&T: Marketing analytics firm blows up the digital versus TV argument
Kantar Insights Division’s Global Head of Media Ja
Kantar Global Head of Media headlines IAB Australia’s ‘MeasureUp’ conference
Jane Ostler, Global Head of Media for Kanta
B&T: Marketers struggle to assess marketing performance
Failure to understand cross-channel behaviour and
New report: Getting media right
Failure to understand cross-channel behaviour and
Opinion: De-cluttering the digital consumer – the art of effective integration
In an age where Australian consumers are seeing ad
Opinion: Ad blocking continues to rise and we are to blame
Ad blocking is still on the rise globally with the
Opinion: What is to blame for our obsession with targeting?
Is tech or data to blame for our fixation on ad de
IAB: The Role of Creative in Digital Advertising Effectiveness
Kantar Australia Media and Digital experts Mark He
Ad News: Forget cheap ‘buy me now’ advertising, integrated ads are more effective
2018-05-07 Executive Director Media and Digital Ma
Mumbrella: LinkedIn’s #compulsory hashtags are a step #backwards
As LinkedIn begins trialling compulsory hashtags a
Mark Henning discusses brand measurement, metrics and media valuation at the Future TV Advertising Forum Sydney
2018-02-22 Kantar Consumer Insights Executive Dire
B&T: Study: Less Than Half Of Aussie Multimedia Campaigns Are Effectively Integrated
2018-01-18 Nearly three quarters of Aussie consume
CMO: Lack of integration means more than half of marketers are missing out on substantial campaign ROI
2018-01-18 Marketers not integrating campaigns eff
Less than half of multichannel ad campaigns are effective, warns study
Kantar Millward Brown’s senior media consult
Less than half of multichannel ad campaigns are effective, warns study
2018-01-17 Ineffective multichannel marketing is h
