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IAB: The Role of Creative in Digital Advertising Effectiveness

Posted at h in Media & Digital, Talk by admin

Kantar Australia Media and Digital experts Mark Henning, Melissa Airs and Dan Parkes have shared their insights in a new white paper released by the IAB (Interactive Advertising Bureau) Australia about best practice for creative in digital advertising. Check it out:

The Role of Creative in Digital Advertising Effectiveness – July 2018 – Research & Resources – Content – IAB Australia

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