Kantar Global Head of Media headlines IAB Australia’s ‘MeasureUp’ conference
Jane Ostler, Global Head of Media for Kantar’s Insights Division is visiting from London to speak at IAB Australia’s MeasureUp conference in Sydney today. As digital advertising investment has increased to represent over half of the country’s total ad market, now worth $8.5 billion per year, accurately measuring its impact is more important than ever.
Jane will discuss the importance of a more nuanced view of effectiveness measurement in an era where the debate has become unacceptably polarised, why passive data is not the holy grail; why we need to listen to GenZ who are changing the marketing landscape; and highlight how Australian campaigns are performing.
MeasureUp – the only measurement focussed conference in Australia – reveals the latest ways to assess digital ad effectiveness. Find out more.
To better measure the media effectiveness of your brand, talk to us. Mark Henning.