Mumbrella: Advertising’s gender stereotypes are hurting brand value, claims Kantar

Advertisers are lagging behind contemporary society’s attitudes to gender and their failure to reflect that is costing male-skewed brands, claims Kantar in its 2019 Ad Reaction report.

The WPP-owned research house’s survey found 66 per cent of Australians believe advertising conforms to gender stereotypes, despite 83 per cent of APAC marketers believing their advertising avoids traditional pigeon holes.

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