Kantar’s Brand Lift tool incorporating neuroscience integral to global NewsCorp award
Kantar Australia’s Media & Digital client News Corp has been awarded third in the ‘International News Media Association’ Awards – Best Execution of Native Advertising Category. Their 7-Eleven case study used Kantar’s Brand Lift tool incorporating neuroscience techniques to increase the connection between 7-Eleven and all positive associations in their native campaign on the News network.
The campaign was also able to show that all the content pieces had a significant impact on the brand attributes, and could investigate the differences between each cell. This is a wonderful result and reflection of a fantastic long-term relationship between Kantar and News Corp.
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The fast-growing INMA community consists of more than 10,000 executives at 700+ media companies in 70+ countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, webinars, chats, and an unparalleled archive of best practices