(Version 20th June 2023)
(Version 20th June 2023)
Kantar upholds your rights under the Australian Privacy Principles contained in the Privacy Act 1988 (Commonwealth) (“Privacy Act”) (as may be amended from time to time) and the Notifiable Data Breach scheme.
Kantar Insights Australia Pty Ltd and Kantar Public Australia Pty Ltd are members of the ADIA (Australian Data and Insights Association, formerly AMSRO) and adhere to the Privacy (Market and Social Research) Code 2014 (“Code”), updated 2021.
For more information about the Privacy Act, the Australian Privacy Principles and the Notifiable Data Breach (NDB) scheme click here: Australian Privacy Principles, OAIC
For more information about the ADIA and Privacy Code click here ADIA website
Kantar uses information collected from individuals for research purposes. This means that we use it to investigate the behaviour, needs, attitudes, opinions, motivations or other characteristics of a whole population or particular part of a population. Further details on purpose of collection are set out below.
We do this in order to provide accurate and timely information to government, commercial and not-for-profit organisations about issues relevant to their activities to support their decision-making processes. Your input into these decisions is important and the more people that participate, the more the results we obtain truly reflect the spectrum of Australian society.
To view the Kantar Collection Statement click here: https://kantaraustralia.com/collection-statement/
“Personal Information” or “Personal Data” is information or opinions relating to a living individual which can be used to identify that individual (and/or a specific household if you are located in California, USA) and has the same meaning as under the Australian Privacy Act.
Some personal information is considered to be “Sensitive information”. Sensitive information includes information relating to a person’s racial or ethnic origin, political opinion, membership of a political organization or religious beliefs, membership of a trade union or professional or trade association, sexual preferences or practices, criminal record or health information.
We collect and process the following data on our site:
Further details on context, type of data collected, purpose, source and legal basis are set out in the table below.
Kantar will generally collect your personal information directly from you in the course of you participating in our research and/or surveys which may consist of a telephone, face-to-face or online survey, a discussion group or interview or other online interviewing and discussion methods. However, we may also from time to time collect personal information about you from third parties, such as from organisations which provide a list of potential candidates for the research. If so, we will inform you as soon as practicable of this collection and the circumstances of this collection.
We may also collect personal information from, for example, websites, in promotional activities such as promotional events and competitions, from other directly related companies or from organisers of events that our organisation sponsors.
Sometimes, our clients want us to conduct research with their customers. In these cases, they might give us a list of their customers so that we can contact them to invite them to participate in the research. At all times, participation in market research is voluntary.
The information Kantar collects may include your name, age, email address, date of birth, occupation, salary, opinions and feedback in relation to products, brands etc. When providing personal information you have the option of remaining anonymous or using a pseudonym to be identified by. However, in certain circumstances, such as where we receive your contact details from a third party or where the research data itself may potentially allow for identification, this may will not be practicable.
Depending on the nature of the research we conduct, we may also collect sensitive information from you, including political opinion, religion, health information etc. Sensitive information will only be collected with your prior consent and only if it is directly related to, or reasonably necessary for, the research we conduct.
We never knowingly invite children under the age of 14 years to participate in research studies without parental/guardian consent. If it is necessary and appropriate to a particular project to directly involve children under the age of 14 years, we take measures to ensure we have been given permission by the child’s parent or legal guardian.
When inviting children under the age of 18 years old on sensitive subjects, we take measures to ensure we have been given permission by the child’s parent or legal guardian to proceed.
We do not sell children’s personal data.
We have listed below the ways in which we use your personal data. We are also required by law to explain the legal basis for using your personal data, and this is also set out below. The legal basis in each case is that we have your consent for the use of your personal data, or that we need to use your personal data in order to perform a contract with you, or that the use of your personal data is necessary for our (or third parties’) legitimate interests (in which case we will explain what those interests are). Where we use your personal data with your consent, you have the right to withdraw your consent at any time.
When we contact you, generally in person, by telephone, by email or by post, we do so for one of the following purposes:
Further purposes for collection of your personal information are set out below:
We will not disclose any personally identifiable research information we collect from you unless we have your express prior consent. We will only report the information you provide in an aggregate form that will not personally identify you unless you have consented. We will not disclose any personal information or personally identifiable research information to a third party for a purpose other than conducting our research unless we have your express prior consent or are required to do so by an Australian law or court/tribunal order. We do not sell your personal data. Your survey responses and personal information maybe collected, stored, transferred or processed by other divisions within Kantar, or third party as explained below.
In the course of conducting our research we may rely on offshore Kantar Group providers to host or store the data we collect who are located overseas. The names and locations of those suppliers are:
*Kantar Global Operations, based in Lisle, Illinois, USA; Global Operations host and store the online survey data which we collect.
*Kantar IMRB based in Mumbai India and/or Kantar Global Delivery Centre in the Philippines and/or India or Kantar data processing hubs in Europe, the USA and South Africa, all of which are protected by the Kantar Group IT security protocols (Kantar Public is also part of the Kantar Group).
*At times we may work with offshore third party suppliers for these services.
We may disclose your personal data to any member company of our Kantar Group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may disclose your personal data to third parties:
You can be assured that we will protect your privacy. We will not make your personal information available to anyone without your consent unless required to do so by law.
We will only share your personal data if your explicit consent has been provided to do so. Where these transfers are across borders or outside Australia we shall put safeguards in place to ensure the transfer is made by a legitimate method for the purposes of EU and Australian data protection law and security.
We may rely on Kantar providers to host, process, transfer or store the data we collect, which are located overseas. The names and locations of those suppliers are:
*Kantar Global Operations, based in Lisle, Illinois, USA. Kantar Global Operations host and store the online survey data which we collect.
*Kantar IMRB based in Mumbai India and/or Kantar Global Delivery Centre in the Philippines and/or India or Kantar data processing hubs in Europe, the USA and South Africa.
All of these companies are protected by the Kantar Group IT security network and protocols.
At times we may work with offshore third party suppliers for these services.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will take reasonable steps to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
You have the right to request access to any personal information we hold about you. You can request this information by contacting the Privacy Officer at the details listed below. Where we hold information that you are entitled to access, we will respond to your request in a reasonable time and endeavour to provide you with a suitable range of choices as to how access is provided (e.g. emailing or mailing it to you).
If at any time you believe that personal information we hold about you is incorrect, incomplete or inaccurate, then you may request amendment of it and we will either amend the information or make a record of your comment, as we think appropriate.
When visiting Kantar’s Australian website, the site server makes a record of the visit and logs the following information for statistical and administrative purposes:
A cookie (see more information below) is a piece of information that an Internet web site sends to your browser when you access information at that site. Cookies are either stored in memory (session cookies) or placed on your hard disk (persistent cookies). The Kantar web site does not use persistent cookies. Upon closing your browser the session cookie set by this web site is destroyed and no Personal Information is maintained which might identify you should you visit our web site at a later date.
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is used to generate statistical data about our users’ browsing actions and patterns.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
The cookies we use are “analytical” cookies used by the Google Analytics external service. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily. You can find more information about the individual cookies we use and the purposes for which we use them in the list below:
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
We are required by law to keep your personal data only for as long as is necessary for the purposes for which we are using it. Kantar will destroy or de-identify your personal information as soon as practicable once it is longer needed for the purpose for the research purpose. The period for which we keep your personal data will be determined by a number of criteria, determined by the minimum time required for the research purpose, including the purposes for which we are using the information, the amount and sensitivity of the information, the potential risk from any unauthorised use or disclosure of the information, and our legal and regulatory obligations.
Kantar will take reasonable steps to protect your personally identifiable information as you transmit your information from your computer to our website and to protect such information from loss, misuse, and unauthorised access, use, modification, disclosure, alteration, or destruction.
However, you should keep in mind that the transmission of information over the internet is not completely secure or error-free. In particular, e-mail sent to or from this website may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.
We will not use your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to disclose your information to any third party for any other purpose than the research purpose. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data or not providing your consent. You can also exercise the right at any time by contacting us at email@example.com
You also have the following rights in relation to your personal data (some of these rights apply only in certain circumstances, and some of them vary according to the legal basis on which we are processing your data – please see above for further details):
The right to have the personal data that you’ve provided to us provided to you in a structured and commonly used electronic format. You can also ask us to transfer your personal data directly to another company if that’s feasible.
If you’re not happy with how we’ve dealt with your personal data, we’d like a chance to put it right – please contact us at firstname.lastname@example.org
When you make a request you should indicate the division of Kantar to which you are making the request (and, for example, your panellist ID or other identifier if applicable). If you contact us using an email address or contact details for which we or our panel partners do not hold a record, you will also need to provide further evidence of your identity.
If necessary, we will notify any other parties such as our suppliers or service providers to whom we have transferred your personal data of any changes that we make when you make a request.
However, you also have the right to complain to a supervisory authority at email@example.com (Office of the Australian Information Commissioner)
Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Kantar Australia Privacy Officers: firstname.lastname@example.org
We will respond and advise whether we agree with your complaint or not. If we do not agree, we will provide reasons. If we do agree, we will advise what (if any) action we consider it appropriate to take in response. If you are still not satisfied after having contacted us and given us a reasonable time to respond, then we suggest that you contact the Office of the Australian Information Commissioner by:
Phone: 1300 363 992 Mon-Thurs 10am-4pm AEST/AEDT (local call cost, but calls from mobile and pay phones may incur higher charges). If calling from overseas (including Norfolk Island): +61 2 9284 9749
TTY: 1800 620 241 (this number is dedicated to the hearing impaired only, no voice calls)
TIS: Translating and Interpreting Service: 131 450 (If you don’t speak English or English is your second language and you need assistance and ask for the Office of the Australian Information Commissioner)
Post: GPO Box 5288 Sydney NSW 2001
Fax: +61 2 9284 9666
Level 6, The Bond
30 Hickson Road
t +61 2 9563 4200