B&T: Kantar – Major disconnect between marketers and consumers relating to gender stereotypes
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in AdReaction, Brand, Creative Development, Diversity & Inclusion, Media & Digital, Talk, Uncategorised
While most marketers believe they’re doing a good job of avoiding gender stereotypes in ads, almost half of consumers feel like advertisers are still not getting it right, according to Kantar’s 2019 AdReaction: Getting Gender Right report.