Using quality, safe data to optimise real-time targeting

The need for relevant, reliable data to fuel targeting systems and evaluate impact has come into sharper focus.

The increasing availability of data, data management platforms and real-time programmatic targeting systems, play a crucial role in enabling brands and their partner organisations to deliver efficient and effective advertising.

‘Data strategies for brand growth’, our global advertiser study, considers the views of over 670 advertisers across nearly 40 markets. What did they say about targeting?

This article was published exclusively on on September 15, 2021.