State Of The Market Report investigates adland

AdNews has released a mid-year update on the state of the market in Australia, with comprehensive analysis from recruiters, pitch doctors and adland figureheads. 

The 50-plus pages, presented by AdNews and Meta, charts a course to the end of 2024, with exclusive forecasts, analysis and opinions from across the industry.

The path is a wobbly one, with advertising spend trending down. However, there are some signs of a turnaround ahead.

We hear predictions from GroupM and Dentsu forecasters, alongside MAGNA and Pearman media analyst Steve Allen.

This article was published exclusively on on June 28, 2024.