Opinion: Ad blocking continues to rise and we are to blame

Ad blocking is still on the rise globally with the number of ad-blocking devices growing by 495 million between 2014 and 2017. Kantar Millward Brown EVP and Chief Global Analyst Nigel Hollis discusses why more relevant and engaging creative, less intrusive ad formats and less ads in general would all help to swing the pendulum back to allow digital’s full potential to be realised. Find out more.

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Mark Henning