Podcast: The importance of gender portrayal in advertising and media
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in AdReaction, Bite Size Insights, Creative Development, Diversity & Inclusion, Media & Digital, Qual
Amy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marketers need to know about gender portrayal when creating their advertising and media campaigns to better connect with both sexes. Find out more about this topic here. And check out Kantar’s Winning With Women insights too.