Knowing where to advertise for the best results can be tricky. The 2023 Kantar Media Reactions study uncovers the top performing media platforms and helps navigate the ever-dynamic media battleground.​

How do you decide on your media mix when there hasn’t been a quiet moment for media in recent years, with the continued evolution of digital, and global socio-political events determining what channels are available or acceptable? As ever, it continues to be a dynamic time for media investment.

Read on for information about the importance of advertising context, and the lessons marketers can learn from the media insights in this year’s 2023 Kantar Media Reactions report.