Beyond presence: Why positive portrayal in advertising matters for gender equality and ROI

Learn how the advertising industry is progressing in their portrayal of women in ads, how is that impacting ROI and what you should do next

In recent years, the marketing industry has increasingly acknowledged the role of advertising in perpetuating gender stereotypes and has consequently emphasized the potential for advertising to effect positive change. Many marketers have made efforts to improve how people are portrayed in advertising. On this International Women’s Day, let’s take a closer look at the current state of affairs when it comes to portraying gender and inclusivity more broadly in advertising and how it impacts brands’ ability to predispose more people and drive growth?

This article was published exclusively on on March 7, 2024.