New report – the digital brand effect
The Digital Brand Effect: How Digital Advertising Is Building Brands and Delivering Long-Term Brand Impact
IAB Australia partnered with Kantar to deliver independent insight into the contribution digital advertising makes to brand building and long-term impact. In an Australian first, Kantar have analysed their extensive database of real campaign effectiveness studies to provide aggregated, independent data on the brand impact marketers can expect from their digital campaigns and provide inspiration on optimising their digital investments.