Media matchmaking: Find the media environments that best fit your brand

It’s important to have clear brand positioning, executed consistently across all touchpoints. But which media brands can best amplify your personality?

Alignment is a key concept in brand building. Marketers invest considerable time, energy and budget to develop a consistent experience across brand touchpoints. The idea is simple. It’s about ensuring every encounter with a brand works toward a common brand positioning goal. But many brands may not be factoring this into their paid media decision-making.

This article was published exclusively on on October 18, 2021.