Significant opportunities amid the complexity

Revealing the trends and behaviours redefining the viewing landscape.

The future for the delivery of TV and video content and advertising and the evolution of viewer experiences and behaviours exposes much complexity. We shine a spotlight on the opportunities and challenges for media owners, advertisers and agencies, as well as highlighting the implications for audience measurement.

Our latest report, The Future Viewing Experience, offers an objective appraisal of what the future viewing landscape could look like.

Too often attempts to look into the future can become hypnotised by shiny objects, by what technology can do as opposed to what people actually want it to do. Working with Research the Media, our objective was to provide a viewer-centric evaluation of where the viewer experience is headed and the opportunities and challenges that lie ahead.

This article was published exclusively on on June 30, 2022.