Kantar’s Amy Fridlund speaking at B&T Changing The Ratio summit

Kantar’s Global Content Lead Amy ‘Fritz’ Fridlund will present ‘Building Brand Value through Gender Inclusivity’ at the B&T Changing The Ratio summit on 30 May in Sydney.

While employee diversity is important, businesses must also be aware of the gender and diversity needs of its customers. Modern brands are losing value because of historic male gender skew, and it is costing them billions of dollars annually. Fritz will reveal steps brands can take to better address customer gender needs.

Changing the Ratio is a bold new initiative to continue B&T’s mission of making equality and inclusion the norm in Australia’s communications industry and beyond. This event is about bringing the extraordinary creative problem solving capability of this great nation to bear on a problem we should be looking to fix right now and will bring together spectacular speakers and industry panel discussions, to allow attendees to walk away with practical tools, case studies and things to do right now that they can take back to their own organisation to drive diversity and inclusion.

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