Marketing: Where is the love? Injecting emotion back into marketing – and doing it right

Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam Walters says Australian marketing needs a healthy dose of emotion.

As Plato said, “Human behaviour flows from three main sources: desire, emotion and knowledge” – and when it comes to advertising, this mindset is crucial. Make me laugh. Move me. Inspire me. Motivate me. In this cluttered digital world where one quarter of Australians actively use an ad blocker, emotional connection is key.

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