Find out where great ads thrive, with Media Reactions 2021… and insights from over 14,500 consumers and 900 marketers worldwide.

After the severe decline in media investment in 2020, the ad industry has been encouraged by a rapid recovery in 2021, with advertising being used as one of the levers to fuel recovery. As consumer behaviour continues to evolve, and we emerge into a new media landscape, brands need to understand which consumer and marketer attitudes have changed, and which have stayed the same. Which media brands have retained their appeal, and which have grown stronger?

Media Reactions provides a comprehensive view of the global media landscape. Just launched, the 2021 edition is informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers around the world, to help brands navigate the new media context. It offers essential guidance for campaign planning, with a ranking of media channels and brands, and detailed insights into the channels and platforms consumers and marketers prefer.