Episode #15 – The power of connection and optimising touchpoints with Dr. Niels Neudecker
Dr. Niels Neudecker leads Kantar’s global practice for touchpoint management and he speaks with Brian Walker-Catchpole on the power of consumer connection through marketing touchpoints. Based New York City, Niels holds a PhD in marketing performance management and brings a world of experience working with the top global brands to help them achieve their sales and profit goals. He is a highly sought after thought leader who regularly speaks at international conferences and is published in high ranked journals.
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