CMO: The art and science behind 7-Eleven’s coffee cup recycling program

An elevation of 7-Eleven’s environmental credentials and growing coffee sales are just a few highlight results from the convenience store network’s ongoing efforts to deal with a growing need for sustainable coffee cup recycling. This article includes discussion about how News Corp and its measurement partner, Kantar, tapped neuroscience-based research to gauge consumer perceptions for 7-Eleven.

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