Measuring ad impact for News Corp with Kantar AdEffect

Measuring advertising validates success. NewsCorp used Kantar AdEffect to measure the impact of Mortgage Choice’s ‘You’re Never A Loan’ campaign in the first study of its kind at NewsCorp Australia. Learn more in this great MediaWeek article acknowledging how Kantar proved that the News cross-channel offering delivered statistically significant brand uplifts among younger audiences and home purchase intenders.

This article was published exclusively on on October 5, 2022.