Measuring ad impact for News Corp with Kantar AdEffect
Posted at h in Media & Digital, Talk, Think
Measuring advertising validates success. NewsCorp used Kantar AdEffect to measure the impact of Mortgage Choice’s ‘You’re Never A Loan’ campaign in the first study of its kind at NewsCorp Australia. Learn more in this great MediaWeek article acknowledging how Kantar proved that the News cross-channel offering delivered statistically significant brand uplifts among younger audiences and home purchase intenders.