CMO: Helping brands market through COVID-19
Following the arrival of the COVID-19 health crisis and subsequent economic downturn, a number of IAB member organisations have quickly responded by conducting consumer research studies and mining their own data sources to provide insight and guidance for marketers and brands.
While each organisation has focused on their own area of expertise and each study brings different perspectives, five common themes are clear across this body of work writes Natalie Stanbury from IAB Australia with references to Kantar research.