Branding in Asia: The Emotional Impact of Branded Content

News Digital Networks Australia (News DNA) has released findings that focus on the influence of native content.

The Emotional Impact of Branded Content, a study commissioned by News DNA and conducted by Kantar, examines the emotional impact of branded content experiences, by using the latest technologies to measure emotional engagement. The study incorporated facial coding, eye tracking, intuitive association and an assessment of brand lift impact.

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