Research News Live: Trust, innovation and experiences are powering growth
Innovation and brand experience have proven to be critical factors driving performance according to ...
News
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Inside FMCG: Woolworths, Coles brand value decline due to competition
Supermarket giants Woolworths and Coles have seen their brand value decline this year due to competi...
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Marketing Magazine: Afterpay joins top 40, retail giants slip
WPP and Kantar have released the annual BrandZ top 40, with fresh faces in Australia Post and Afterp...
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Inside Retail: Woolworths, Coles brand value decline due to competition
Supermarket giants Woolworths and Coles have seen their brand value decline this year due to competi...
Expertise
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Episode #16 – Lessons from Australia’s most valuable brands with Ryan France and Jarrod Payne
Innovation and brand experience have proven to be critical factors driving performance according to ...
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Episode #15 – The power of connection and optimising touchpoints with Dr. Niels Neudecker
Dr. Niels Neudecker leads Kantar’s global practice for touchpoint management and he speaks with Bria...
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Episode #14 –Why a data centric culture is imperative for your brand with John Cucka and Jarrod Payne
Kantar Australia Business Intelligence Director John Cucka talks with Bite Size Insights guest host ...
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Insights
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Marketing: Drawing the line from CX to ROI – it’s the human touch
So, you’ve got a CX platform? Great! You’re 20% there! According to Kantar’s Jake Pilgrim in this ex...
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Research News: Celebrating humanity through immersion
Being involved in Google’s ‘Internet Saathi’ program in rural India transformed Matt Beal’s approach...
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Spark Green: Winning with women
Recent work and analysis from Kantar Australia identified that financial services providers are not ...
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ANZ Property Journal: Why you should trust the role of data tech in the era of distrust
John Cucka writes exclusively for the Australia and New Zealand Property Journal discussing how tec...
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