Marketing: Drawing the line from CX to ROI – it’s the human touch
So, you’ve got a CX platform? Great! You’re 20% there! According to Kantar’s Jake Pilgrim in this ex...
News
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CMO: Event sponsorship: A marketing yay or nay?
CMO asked the experts if event sponsorship is still relevant to marketing strategy – including...
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CMO: Zero party data: What on earth is it and why do marketers need it?
“If you’ve been around the marketing traps for the last year, you may have heard of ‘Zero Part...
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Which-50: Kantar launches analytics practice in Australia
Kantar Australia is launching a dedicated analytics practice, focussed on helping Australian clients...
Expertise
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Episode #15 – The power of connection and optimising touchpoints with Dr. Niels Neudecker
Dr. Niels Neudecker leads Kantar’s global practice for touchpoint management and he speaks with Bria...
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Episode #14 –Why a data centric culture is imperative for your brand with John Cucka and Jarrod Payne
Kantar Australia Business Intelligence Director John Cucka talks with Bite Size Insights guest host ...
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Episode #13 – Getting innovation right with Ray Crook
Kantar’s Global Head of Innovation, Ray Crook reveals the secrets and pitfalls to getting innovation...
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Insights
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Spark Green: Winning with women
Recent work and analysis from Kantar Australia identified that financial services providers are not ...
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ANZ Property Journal: Why you should trust the role of data tech in the era of distrust
John Cucka writes exclusively for the Australia and New Zealand Property Journal discussing how tec...
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Marketing: The business of social data – are we using it respectfully?
There’s plenty of fizz around outbound applications of social media to business issues, but it’s imp...
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Event: Video Ad-Vantage – 16 May
IAB Australia’s Video Advertising Council present Video Ad-Vantage to discuss the ever-changin...
Kantar In Conversation
