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How behaviours influence our attention

 

Why do people pay attention to some ads but not others? At Kantar we have been partnering with Google to better understand how Aussies’ ad-viewing behaviour has evolved. We know that attention is best assessed through visual metrics, so we tracked Australian consumers’ eye movement across 2,808 ads to observe real-time viewing behaviour both in and outside the home — a first for the Australian market.

 

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