Research News Live: Trust, innovation and experiences are powering growth
Innovation and brand experience have proven to be critical factors driving performance according to ...
News
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Inside FMCG: Woolworths, Coles brand value decline due to competition
Supermarket giants Woolworths and Coles have seen their brand value decline this year due to competi...
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Marketing Magazine: Afterpay joins top 40, retail giants slip
WPP and Kantar have released the annual BrandZ top 40, with fresh faces in Australia Post and Afterp...
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Inside Retail: Woolworths, Coles brand value decline due to competition
Supermarket giants Woolworths and Coles have seen their brand value decline this year due to competi...
Expertise
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Episode # 19 – How brands can meaningfully connect with consumers with Gareth O’Neill
Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Austral...
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Episode # 18 – Winning with women in financial services with Sam Walters
Kantar Australia financial services expert and Head of Creative Development Sam Walters discusses in...
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Episode # 17 – Putting data and insights at the heart of strategy with Eric Salama
Kantar Global CEO Eric Salama reveals what businesses and brands need to consider in this data-drive...
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Insights
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Marketing – Winning retail in a post-trust era: the economic climate crush
Demonstrated in Kantar’s assessment of the world’s most valuable brands, Australian trust in busines...
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Marketing: Drawing the line from CX to ROI – it’s the human touch
So, you’ve got a CX platform? Great! You’re 20% there! According to Kantar’s Jake Pilgrim in this ex...
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Research News: Celebrating humanity through immersion
Being involved in Google’s ‘Internet Saathi’ program in rural India transformed Matt Beal’s approach...
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Spark Green: Winning with women
Recent work and analysis from Kantar Australia identified that financial services providers are not ...
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ANZ Property Journal: Why you should trust the role of data tech in the era of distrust
John Cucka writes exclusively for the Australia and New Zealand Property Journal discussing how tec...
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Marketing: The business of social data – are we using it respectfully?
There’s plenty of fizz around outbound applications of social media to business issues, but it’s imp...
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Event: Video Ad-Vantage – 16 May
IAB Australia’s Video Advertising Council present Video Ad-Vantage to discuss the ever-changin...
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Webinar: The emotional power of purpose in advertising – Tuesday 14 May
Brands that effectively communicate a clear sense of purpose have the potential to hugely outperform...
Kantar In Conversation
