B&T: Kantar – Major disconnect between marketers and consumers relating to gender stereotypes
While most marketers believe they’re doing a good job of avoiding gender stereotypes in ads, almost ...
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CMO: Kantar has found 55 per cent of Australians think advertising reinforces harmful norms
Failure to target and portray women effectively impacts campaign effectiveness significantly, accord...
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Mumbrella: Advertising’s gender stereotypes are hurting brand value, claims Kantar
Advertisers are lagging behind contemporary society’s attitudes to gender and their failure to refle...
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AdReaction 2019 – Advertising complacency perpetuating gender stereotypes in Australia
Failure to contemporise advertising costs male-skewed brands billions in brand value Failure to port...
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Webinar on-demand: Transforming telcos through CX
Our connectivity is dependent on telcos, and with the advent of 5G and the Internet of Things, their...
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Do brands need to worry about voice shopping?
Voice shopping brings a whole new challenge, particularly for smaller players trying to get establis...