Visit our global sites: Kantar, Kantar TNS and Kantar Millward Brown
While most marketers believe they’re doing a good job of avoiding gender stereotypes in ads, almost ...
Failure to target and portray women effectively impacts campaign effectiveness significantly, accord...
Advertisers are lagging behind contemporary society’s attitudes to gender and their failure to refle...
Failure to contemporise advertising costs male-skewed brands billions in brand value Failure to port...
Our connectivity is dependent on telcos, and with the advent of 5G and the Internet of Things, their...
Voice shopping brings a whole new challenge, particularly for smaller players trying to get establis...
Discover the world’s leading
research, data and insights brands
Contact Us →
Kantar Millward Brown