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Mastering: Marketing Effectiveness
Evidence-based insights to support sustainable long-term growth in Australia
Including a 2024 Australian state-of-the-industry overview in collaboration with WARC
Delivering effective marketing is one of the biggest challenges and opportunities facing Australian businesses today. From establishing the commercial credibility of marketing internally to the impact of AI on content creation, media buying and measurement, there is a heightened focus on effectiveness, alongside diminishing confidence in how to achieve it.
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Finding Financial Freedom 2025
Australians are making deliberate trade-offs, balancing essentials with aspirations, and redefining what quality-of-life means in a world of uncertainty. And this tension is shaping behaviour. We are becoming more deliberate, weighing every dollar against competing priorities. The question for brands is how to create value in a world where trade-offs are the norm? The answer lies in innovation and disruption – simplifying choices, reframing value, and helping consumers protect what matters most: their quality-of-life.
Be bold to be different
As we all continue to navigate turbulence, tariffs, cost-of-living challenges and cautious consumers in another tough year for businesses and consumers again a backdrop where AI has evolved from experimentation to adoption; clear strategy, connected execution and the ultimate commercial multiplier – brand – are more critical to success than ever. Discover evidence-based insights to help your brand be bold to be different.
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Kantar BrandZ 2025 Most Valuable Australian Brands
The Top 40 Most Valuable Australian Brands for 2025 boast a combined value of US$156 billion growing at 25 per cent over the past two years. With a significant 61 per cent growth in value since 2019, together they’ve soared through the pandemic, inflation and cost-of-living crisis by investing in brand equity through all economic and social environments.
Kantar’s Sustainability Sector Index 2023 takes a deep dive into sector-focused insights. This helps explain what really matters to consumers in your category, how they currently perceive brands in your sector and consequently, how they behave – all designed to feed into shaping your marketing approach to sustainability. The study covers 32,000 interviews across 42 sectors in 33 countries, supporting the formation of powerful global and local strategies.
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