Mumbrella: Kantar acquires leading research company in first move since WPP spin-off
Research and consulting company Kantar has acquired fellow research company Colmar Brunton in its fi...
News
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Research News Live: Colmar Brunton to be fully integrated into Kantar
Kantar, the world’s leading research and consulting company, today announced a number of steps to in...
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Daily Research News Live: Colmar Brunton brand to go in Australia
Following its acquisition of WPP AUNZ’s Data Investment Management (DIM) division, Kantar has ...
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Media Release: Kantar announce strategic steps to scale client impact in Australia
Kantar, the world’s leading research and consulting company, today announced a number of steps to in...
Expertise
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How brands can get sustainability right in the decade of purpose
The role of brands is changing. Consumers now demand their brands deliver a positive impact in their...
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Episode # 21 – The new rules of digital measurement in the cookieless era with Mark Henning and Vanessa Adams
Kantar’s media and digital gurus discuss how digital media measurement will change with increased pr...
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Episode # 20 – Optimising touchpoints in financial services with Helen Kerr
Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent study on Aust...
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Insights
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New report – the digital brand effect
The Digital Brand Effect: How Digital Advertising Is Building Brands and Delivering Long-Term Brand ...
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Marketing – Winning retail in a post-trust era: the economic climate crush
Demonstrated in Kantar’s assessment of the world’s most valuable brands, Australian trust in busines...
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Marketing: Drawing the line from CX to ROI – it’s the human touch
So, you’ve got a CX platform? Great! You’re 20% there! According to Kantar’s Jake Pilgrim in this ex...
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Research News: Celebrating humanity through immersion
Being involved in Google’s ‘Internet Saathi’ program in rural India transformed Matt Beal’s approach...
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Spark Green: Winning with women
Recent work and analysis from Kantar Australia identified that financial services providers are not ...
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ANZ Property Journal: Why you should trust the role of data tech in the era of distrust
John Cucka writes exclusively for the Australia and New Zealand Property Journal discussing how tec...
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Marketing: The business of social data – are we using it respectfully?
There’s plenty of fizz around outbound applications of social media to business issues, but it’s imp...
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Event: Video Ad-Vantage – 16 May
IAB Australia’s Video Advertising Council present Video Ad-Vantage to discuss the ever-changin...
Kantar In Conversation
