Why brands will need to become tech-enabled, data-driven and human-centric

Winning the New Age Digital Consumer requires re-defining digital, and ensuring you are discoverable at every touchpoint, through establishing harmonised retail experiences.

We are now inundated with choice and need to focus on the tools available to us to satisfy the new age digital consumer.

Eyeballs are everywhere. The importance of being available when consumers are ready, with the correct information and product, whenever and wherever required, is greater than ever in driving saliency.

Seamless experiences across diverse channels is a basic requirement, but in reality, being discoverable at every touchpoint, delivering relevant experiences, and shoppable at the point of demand remains an objective to achieve.

This article was published exclusively on Kantar.com on July 13, 2021.