Forbes: What marketers want to hear from voice tech and smart speakers

“Transactional marketing via search and shopping will certainly be a primary use,” says Jane Ostler, global head of media, insights division, at Kantar. “But we will see the rise of marketing activities which can build brands and drive sales: information, entertainment, and even interaction with other media channels like TV ads, getting consumers to ask for recipes, or ‘how to’ guides.”

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