B&T: Marketers struggle to assess marketing performance

Failure to understand cross-channel behaviour and uncertainty around optimising media investment are the biggest challenges to assessing marketing performance. This is the key finding of Kantar’s new annual state of marketing study, Getting Media Right released today based on input from 468 senior marketers globally across advertiser brands, media companies and agencies. Read more in B&T.

Learn more about getting media right. Talk to us  Mark Henning.