Kantar’s Sam Walters presents the importance of creative in video for IAB

Kantar Australia’s Head of Creative Development Sam Walters presented ‘Video Creative with Cut Through’ at IAB Australia’s Video Advertising Council event Video Ad-Vantage. Sam revealed insights into the most effective and creatively engaging video advertising campaigns. He joined speakers from IAB, Twitter, Google, Publicis Media, Westpac, J&J and Blackmores to share insights on the importance of creative and storytelling and impact of video advertising for brand success.