Kantar’s Sam Walters presents the importance of creative in video for IAB
Posted at h in Creative Development, Media & Digital, Talk
Kantar Australia’s Head of Creative Development Sam Walters presented ‘Video Creative with Cut Through’ at IAB Australia’s Video Advertising Council event Video Ad-Vantage. Sam revealed insights into the most effective and creatively engaging video advertising campaigns. He joined speakers from IAB, Twitter, Google, Publicis Media, Westpac, J&J and Blackmores to share insights on the importance of creative and storytelling and impact of video advertising for brand success.