IAB Australia: The advantage of video
This year’s IAB Australia Video Video Ad-Vantage Event hosted by IAB Australia’s Video Council Members was a box office hit.
Sam Walters, Head of Creative Development at Kantar, started the event with an incredibly engaging presentation covering the important topic of ‘Creative Cut Through’. This session set the tone for the remaining sessions to come. The presentation included some great video case studies from various verticals showcasing storytelling and the need to dial up emotions to create meaningful connections with consumers.