CMO: Facebook to no longer be the ‘town square’

CMO asks the experts what they think about Facebook’s announcement that its building a more privacy-focused social platform moving forward – including Kantar’s Mark Henning, executive director Media and Digital, who told CMO, “generally speaking, Facebook’s announcements around privacy are a good thing.”

“It’s great for Facebook to be talking about privacy, they’ve been under pressure about this on multiple fronts. All the action they are taking, it’s a sensible thing for them to do,” he said.

“They are changing so the consumer has more control over where posts go and who sees them, and this is a clear trend – consumers want control over content and experience.

“The one question I would ask is: What happens with the data that sits behind all this? Are there any changes there? I suppose only time will tell on this front. But the intent is there, and there is a need for them to be doing something, so hopefully there is reality sitting behind it all.”

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