Marketing: Why your brand needs to build disruption into innovation, insights and intelligence
As businesses attempt to surge through one of the greatest disruptions in recent memory, it is impor
Aussies want strong leadership from brands to navigate an Australia beyond Covid
Corporate responsibility is now a genuine contributor to brand strength MEDIA RELEASE: Sydney, 17 Se
Think with Google: What drives attention? Exploring the new front line of ad effectiveness
By Rachael Powell & Elizabeth Verow (Google) and Mark Henning (Kantar) Why do people pay
B&T: Google Study: Aussies Watching Twice As Many Ads As They Think
New research has found that Australians are watching twice as many ads as they think they do. The st
Warc: Australians watched more ads than they thought but true attention remains scarce
Australians are watching more ads than they think they are but that doesn’t mean it’s good news for
IAB Member Q&A: Advertising measurement through COVID-19
The COVID-19 period has brought great change in consumer sentiment and behaviour and signific
Media Release: Aussies seek homegrown products offering value as we emerge from lockdown
Pricing and provenance fundamental to connecting with consumers in next phase of pandemic Syd
AdNews: Capitalising on trust – how news media has helped brands through COVID-19
“Reaching 2.7 million Australians before lunchtime every day, during COVID-19, news brands hav
CMO: Helping brands market through COVID-19
Following the arrival of the COVID-19 health crisis and subsequent economic downturn, a number of IA
AdNews: Maximum impact – making the most of your media during COVID-19
COVID-19 has instantly changed the way we live, highlighting the importance and intensity of making
AdNews: The opportunity for brands in a postponed Olympics
The postponement of the Tokyo Olympics has created opportunities for brands and broadcasters, says M
Consultancy: How Covid-19 is impacting the lifestyle of Australians
Short of 50% of Australians are worried about Covid-19’s disruption to their daily life, as social d
Which-50: Worried Australians turn to online news for COVID-19 Information
Australians are increasingly concerned about the impact of COVID-19 and are spending nearly twice as
Media Release: Increasingly concerned Aussies are choosing trusted brands delivering safety and value during COVID-19
Sydney: 26 March, 2020: Australians are increasingly overwhelmed and concerned about their financial
Podcast: Advertising and creative development during COVID-19 and beyond
This piece reflects the current position as of Friday 20 March 2020 – the day of recording. In
Marketing magazine: To spend or not to spend? Advertising and creative development during COVID-19 and beyond
In this exclusive article for Marketing Magazine, Kantar’s Global head of Creative Development
Opinion: Media effectiveness during COVID-19
What should advertisers and media owners be considering during these challenging times? Should I be
Podcast: How to create well-branded ads for TV
Branding is the best single predictor of in-market effects. Kantar’s creative development gurus Sam
CMO: Analysis: Is the proof of influencer marketing in the pudding?
Amid all the jokes of ‘Scotty from Marketing’ and the general cries of a lack of authentic leadershi
Marketing Mag’s year in review: our 10 most-read opinion pieces of 2019
Published on the eve of International Women’s Day 2019, Kantar’s Amy Fridlund said Australian
AdNews: Cookies are crumbling
The deluge of digital touchpoints will make it more difficult to connect with consumers in a new era
Media Release: Technology innovations will transform the APAC media landscape in 2020
As ad spend on social and tech platforms continues to grow in 2020; technology innovations will driv
Podcast: The new rules of digital measurement in the cookieless era
Kantar’s media and digital gurus discuss how digital media measurement will change with increased pr
CMO: The art and science behind 7-Eleven’s coffee cup recycling program
An elevation of 7-Eleven’s environmental credentials and growing coffee sales are just a few highlig
CMO: Zeroed in on growth – the impact of zero-based budgeting
“Zero-based budgeting can give marketers the tools to be more commercially driven and realloca
AdNews: The brand building impact of digital advertising has been underestimated
Digital channels are effective at delivering brand impact and more cost efficient than most offline
CMO: Research finds brand building impact of digital advertising underestimated
Digital channels are effective at delivering brand impact and more cost efficient than most offline
B&T: Digital campaigns on par with offline when it comes to brand impact
Digital channels are effective at delivering brand impact and more cost-efficient than most offline
IAB: New research finds brand building impact of digital advertising has been underestimated
Digital channels are effective at delivering brand impact and more cost efficient than most offline
Podcast: The power of connection and optimising touchpoints
Dr. Niels Neudecker leads Kantar’s global practice for touchpoint management and he speaks with Bria
Branding in Asia: The Emotional Impact of Branded Content
News Digital Networks Australia (News DNA) has released findings that focus on the influence of nati
B&T: News DNA study: the emotional impact of branded content
News Digital Networks Australia (News DNA) today released findings from The Emotional Impact of Bran
IAB Australia: The advantage of video
This year’s IAB Australia Video Video Ad-Vantage Event hosted by IAB Australia’s Video C
Kantar’s Amy Fridlund speaking at B&T Changing The Ratio summit
Kantar’s Global Content Lead Amy ‘Fritz’ Fridlund will present ‘Building Brand Value thr
Kantar’s Brand Lift tool incorporating neuroscience integral to global NewsCorp award
Kantar Australia’s Media & Digital client News Corp has been awarded third in the ‘International
Kantar’s Mark Henning speaks at Verizon’s ‘The Future of Performance’
Kantar’s Executive Director, Media & Digital Mark Henning was part of Verizon Media’
Kantar’s Sam Walters presents the importance of creative in video for IAB
Kantar Australia’s Head of Creative Development Sam Walters presented ‘Video Creative with Cut Throu
Marketing: The business of social data – are we using it respectfully?
There’s plenty of fizz around outbound applications of social media to business issues, but it’s imp
CMO: Facebook to no longer be the ‘town square’
CMO asks the experts what they think about Facebook’s announcement that its building a more privacy-
CMO: Is Amazon Advertising a threat, or a boon?
CMO asks the experts what they think of Amazon Advertising’s launch in Australia – inclu
Podcast: The future of measurement with Gai Le Roy from IAB Australia
Amy ‘Fritz’ Fridlund chats to IAB Australia CEO Gai Le Roy about what the future of media measuremen
Marketing: Australian brands just can’t get gender right – and consumers have noticed
On the eve of International Women’s Day in 2019, Australian brands are still disproportionately out
Marketing: Where is the love? Injecting emotion back into marketing – and doing it right
Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam
Forbes: What marketers want to hear from voice tech and smart speakers
“Transactional marketing via search and shopping will certainly be a primary use,” says Jane Ostler,
Podcast: The importance of gender portrayal in advertising and media
Amy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marke
Podcast: Getting inside the minds of generations
Kantar’s global head of media and digital Jane Ostler reveals the stark differences in generational
B&T: Kantar – Major disconnect between marketers and consumers relating to gender stereotypes
While most marketers believe they’re doing a good job of avoiding gender stereotypes in ads, almost
CMO: Kantar has found 55 per cent of Australians think advertising reinforces harmful norms
Failure to target and portray women effectively impacts campaign effectiveness significantly, accord
Mumbrella: Advertising’s gender stereotypes are hurting brand value, claims Kantar
Advertisers are lagging behind contemporary society’s attitudes to gender and their failure to refle
Marketing: Kantar study finds marketers and consumers split on gender stereotypes
Marketers are consistently getting gender portrayal wrong in the eyes of consumers, according to the
AdReaction 2019 – Advertising complacency perpetuating gender stereotypes in Australia
Failure to contemporise advertising costs male-skewed brands billions in brand value Failure to port
Which-50: Premium non-skippable video offers brands stronger messaging opportunities: Report
Digital video advertising delivers strong brand awareness in both premium and user generated content
B&T: Premium non-skippable ad environments yield stronger brand awareness
A new GroupM Study with Kantar has found digital video advertising delivers strong brand awareness f
CMO: Predictions: 9 digital marketing trends for 2019
What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry expe
New Report: Connected Intelligence, AI and Voice will transform the media landscape in 2019
Connected intelligence will drive media in 2019 according to the new global prediction report releas
CMO: Kantar – Measuring what matters
The issue of measurement and metrics has become somewhat polarised in recent years, with a focus on
B&T: Marketing analytics firm blows up the digital versus TV argument
Kantar Insights Division’s Global Head of Media Jane Ostler spoke at IAB Australia’s MeasureUp
Kantar Global Head of Media headlines IAB Australia’s ‘MeasureUp’ conference
Jane Ostler, Global Head of Media for Kantar’s Insights Division is visiting from Londo
B&T: Marketers struggle to assess marketing performance
Failure to understand cross-channel behaviour and uncertainty around optimising media investment are
New report: Getting media right
Failure to understand cross-channel behaviour and uncertainty around optimising media investment are
Opinion: De-cluttering the digital consumer – the art of effective integration
In an age where Australian consumers are seeing advertising as more nuisance than benefit, our Head
Opinion: Ad blocking continues to rise and we are to blame
Ad blocking is still on the rise globally with the number of ad-blocking devices growing by 495 mill
Opinion: What is to blame for our obsession with targeting?
Is tech or data to blame for our fixation on ad delivery? Kantar Millward Brown EVP and Chief Global
IAB: The Role of Creative in Digital Advertising Effectiveness
Kantar Australia Media and Digital experts Mark Henning, Melissa Airs and Dan Parkes have shared the
Ad News: Forget cheap ‘buy me now’ advertising, integrated ads are more effective
2018-05-07 Executive Director Media and Digital Mark Henning read with interest Jon Skinner’s Confes
Mumbrella: LinkedIn’s #compulsory hashtags are a step #backwards
As LinkedIn begins trialling compulsory hashtags as part of its Project Agora, Jon O’Loughlin argues
Mark Henning discusses brand measurement, metrics and media valuation at the Future TV Advertising Forum Sydney
2018-02-22 Kantar Consumer Insights Executive Director, Media and Digital Mark Henning is on the pan
B&T: Study: Less Than Half Of Aussie Multimedia Campaigns Are Effectively Integrated
2018-01-18 Nearly three quarters of Aussie consumers are seeing more ads in a wider variety of place
CMO: Lack of integration means more than half of marketers are missing out on substantial campaign ROI
2018-01-18 Marketers not integrating campaigns effectively… Read more >>
Less than half of multichannel ad campaigns are effective, warns study
Kantar Millward Brown’s senior media consultant Allan Breiland tells AdNews why local marketer
Less than half of multichannel ad campaigns are effective, warns study
2018-01-17 Ineffective multichannel marketing is hindering the effectiveness of advertising campaign
