Marketing: Why your brand needs to build disruption into innovation, insights and intelligence
As businesses attempt to surge through one of the greatest disruptions in recent memory, it is impor
CMO: Consumer brand allegiance shifts as COVID-19 impacts CX expectations
Surprising trio of Aussie brands lead for customer service in new KPMG report, while a fresh look at
Aussies want strong leadership from brands to navigate an Australia beyond Covid
Corporate responsibility is now a genuine contributor to brand strength MEDIA RELEASE: Sydney, 17 Se
Media Release: COVID attitudes spur innovation opportunity for Aussie food and beverage brands
SYDNEY: 25 June 2020: To navigate the world beyond COVID-19, innovation that improves life fo
IAB Member Q&A: Advertising measurement through COVID-19
The COVID-19 period has brought great change in consumer sentiment and behaviour and signific
CMO: COVID-19 dampens business and consumer sentiment
As the COVID-19 restrictions continue to ease across the country, two separate measures of bu
Research News: Aussies seek homegrown products offering value as we emerge from lockdown
As Aussies take a breath with the easing of lockdown restrictions, 7 in 10 remain very concer
AdNews: Pandemic Habits – After the initial panic buying, Australians now seek value
Australians, after an initial rush to fill the pantry, now seek homegrown products offering v
Media Release: Aussies seek homegrown products offering value as we emerge from lockdown
Pricing and provenance fundamental to connecting with consumers in next phase of pandemic Syd
Research News: Brands must reframe relevance to connect with Aussies worried about post-COVID economy
Life under lockdown is changing what we do, how we feel and the role of brands in our lives. New Kan
Consultancy: Most Australians worry about a second wave of infection
More than 90% of Australians are to some extent worried about a second wave of Covid-19 infection, a
Podcast: The evolving human story – how brands can connect with people through COVID-19 and beyond
As Australia’s flattening curve lends hope to easing coronavirus restrictions, headlines still screa
Media Release: Brands must reframe relevance to connect with Aussies worried about post-COVID economy
Sydney: May 6, 2020: Life under lockdown is changing what we do, how we feel and the role of
Opinion: Beyond the virus – brand connection and the evolving human story of COVID-19
By Carolyn Reid, Executive Director – Qualitative, Kantar Australia As our flattening curve lends ho
CMO: Brands have an important role to play during the COVID-19 crisis – if they’re useful
Research from Havas, Kantar, GlobalWebIndex points to consumers still welcoming brand advertising an
CMO: Industry Super Australia marketing chief details the strategy pivot behind its latest campaign
New mass media campaign takes its cues both from community sentiment and need during COVID-19, as we
Media Release: Aussie concern about COVID-19 impact on daily life rises 28%
Sydney: 8 April, 2020: Australians are becoming increasingly overwhelmed and concerned about their f
AdNews: The opportunity for brands in a postponed Olympics
The postponement of the Tokyo Olympics has created opportunities for brands and broadcasters, says M
Consultancy: How Covid-19 is impacting the lifestyle of Australians
Short of 50% of Australians are worried about Covid-19’s disruption to their daily life, as social d
CMO: COVID-19 Report: Aussies looks to brands for safety, affordability and product availability
Two-part Kantar consumer survey shows the changing attitude and worries of Australian consumers in t
Which-50: Worried Australians turn to online news for COVID-19 Information
Australians are increasingly concerned about the impact of COVID-19 and are spending nearly twice as
Media Release: Increasingly concerned Aussies are choosing trusted brands delivering safety and value during COVID-19
Sydney: 26 March, 2020: Australians are increasingly overwhelmed and concerned about their financial
Podcast: COVID-19 learnings from Italy
In unprecedented times when physical human connection is being tested, we have turned to our network
Marketing magazine: To spend or not to spend? Advertising and creative development during COVID-19 and beyond
In this exclusive article for Marketing Magazine, Kantar’s Global head of Creative Development
Opinion: COVID-19 – checklist for brands
Learn guidelines for how brands can deal with this unusual, disruptive and rapidly changing global s
Webinar: COVID-19 – Impact for brands
The uncertainty brought by COVID-19 has highlighted how important it is to make decisions quickly. T
Opinion: Media effectiveness during COVID-19
What should advertisers and media owners be considering during these challenging times? Should I be
Opinion: How brands can survive the COVID-19 crisis
The good news about working remotely is that you can still do so while self-isolated after a skiing
Podcast: How brands can get sustainability right in the decade of purpose
The role of brands is changing. Consumers now demand their brands deliver a positive impact in their
Marketing Mag’s year in review: our 10 most-read news articles of 2019
At number 10 is Kantar Australia’s BrandZ™ Top 40 Most Australian Valuable Brands for 2019. //
Podcast: How brands can meaningfully connect with consumers
Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Austral
Marketing – Winning retail in a post-trust era: the economic climate crush
Demonstrated in Kantar’s assessment of the world’s most valuable brands, Australian trust in busines
Podcast: Lessons from Australia’s most valuable brands
Innovation and brand experience have proven to be critical factors driving performance according to
Research News Live: Trust, innovation and experiences are powering growth
Innovation and brand experience have proven to be critical factors driving performance according to
Inside FMCG: Woolworths, Coles brand value decline due to competition
Supermarket giants Woolworths and Coles have seen their brand value decline this year due to competi
Marketing Magazine: Afterpay joins top 40, retail giants slip
WPP and Kantar have released the annual BrandZ top 40, with fresh faces in Australia Post and Afterp
Inside Retail: Woolworths, Coles brand value decline due to competition
Supermarket giants Woolworths and Coles have seen their brand value decline this year due to competi
CMO: Trust, innovation and experiences are powering brand growth
The 2019 BrandZ Top 40 Most Valuable Australian Brands report shows CommBank, ANZ and Telstra at
AdNews: The 10 most valuable Australian brands for 2019
Innovation and experience are critical factors driving brand performance, according to analysis by m
Business Insider: list of 40 most valuable Aussie brands
Commonwealth Bank tops the list of Australia’s most valuable brands, but, like other Australian bank
B&T: The 40 Most Valuable Australian Brands Revealed, As Commbank Tops The List
Commonwealth Bank is the number one most valuable Aussie brand, according to the latest BrandZ Top 4
Yahoo! Finance: Trust, Innovation and Experiences are Powering Growth
Innovation and brand experience have proven to be critical factors driving performance according to
2019 BrandZ™ Top 40 Most Valuable Australian Brands revealed
Trust, innovation and experiences are powering growth Brands involved in the new digital retail econ
Which-50: Australia’s Banks Have Lost US$6 Billion In Brand Value, But Everyone Still Loves Bunnings
A perceived lack of trust has wiped billions of dollars worth of value from some of Australia’s larg
CMO: Event sponsorship: A marketing yay or nay?
CMO asked the experts if event sponsorship is still relevant to marketing strategy – including
Podcast: Why a data centric culture is imperative for your brand
Kantar Australia Business Intelligence Director John Cucka reveals the importance of creating a data
Ryan France joins panel on brand experience at Advertising Week APAC
Delivering one of a kind experiences puts brands front and centre in consumers’ minds and hearts. Th
Mumbrella: We don’t do impulse buying, say Aussie consumers
Australian consumers are becoming ever more stubborn about altering their buying habits, a new study
Sustained growth harder for brands as Aussie consumers less impulsive
With a sluggish global economy, Aussie brands are struggling to lock in growth. Less than six per ce
Brand Z: Amazon tops Apple to become the world’s most valuable brand
Amazon has become the world’s most valuable brand, according to the 2019 BrandZTMTop 100 Most Valuab
Podcast: The secret to how brands grow faster
People experience brands across an ever-growing range of touchpoints. The most successful brands are
CMO: How BPAY plans to market to millennials
“While BPAY has been around for years and is well known and understood by the older generation
CMO by Adobe: Winning consumer confidence in an age of doubt
In today’s day and age, the concept of trust seems more elusive than ever. Brands realise that, too,
Podcast: The value of Brand Z
Brian Walker-Catchpole talks to Kantar’s Head of Brand Strategy Jarrod Payne about BrandZ™, the larg
B&T: Why your attitude towards innovation can make or break successful growth
In this guest post, Nikki Davey from Kantar discusses why your attitude towards innovation can make
Podcast: The secrets to gaining brand trust with Sarah King
In this era of fake news and low levels of trusts, Kantar’s global head of brand Sarah King reveals
Marketing: Australian brands just can’t get gender right – and consumers have noticed
On the eve of International Women’s Day in 2019, Australian brands are still disproportionately out
Marketing: Where is the love? Injecting emotion back into marketing – and doing it right
Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam
Podcast: Getting inside the minds of generations
Kantar’s global head of media and digital Jane Ostler reveals the stark differences in generational
B&T: Kantar – Major disconnect between marketers and consumers relating to gender stereotypes
While most marketers believe they’re doing a good job of avoiding gender stereotypes in ads, almost
CMO: Kantar has found 55 per cent of Australians think advertising reinforces harmful norms
Failure to target and portray women effectively impacts campaign effectiveness significantly, accord
Mumbrella: Advertising’s gender stereotypes are hurting brand value, claims Kantar
Advertisers are lagging behind contemporary society’s attitudes to gender and their failure to refle
Marketing: Kantar study finds marketers and consumers split on gender stereotypes
Marketers are consistently getting gender portrayal wrong in the eyes of consumers, according to the
AdReaction 2019 – Advertising complacency perpetuating gender stereotypes in Australia
Failure to contemporise advertising costs male-skewed brands billions in brand value Failure to port
CMO Analysis: Gillette’s latest ad only proves why brands standing for positive change is vital
“People are more likely to engage with brands which stand for something and reflect the cultur
Do brands need to worry about voice shopping?
Voice shopping brings a whole new challenge, particularly for smaller players trying to get establis
Marketing Lens – Retail: Tackling touchpoints in the experience economy
Marketing magazine have teamed up with industry leaders to deliver in-depth reports on the hot topic
CMO: Predictions: 9 digital marketing trends for 2019
What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry expe
B&T: Report: Aussie consumers want brands to stand up for local causes
A new study has found that three-quarters of Australians want brands to get more involved with the i
New report: Aussie consumers want brands to stand up for local causes
Three-quarters of Australians want brands to get more involved with the issues they care about. This
New Report: Brands are still failing to connect with women in meaningful ways
Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar UK’s WhatW
Marketing: Tackling touchpoints – making the most out of memorable brand experience
Gone are the days when retail marketing touchpoints were only steps in the path to purchase. In this
Opinion: When it comes to customer experience, the time for talk has passed
By Jamie Thorpe, CX Commercial Director, Kantar TNS UK For CX guidance for your brand talk to us. Sy
Opinion: Why brand momentum matters to marketing success
Sales today are often earned in the past and today’s marketing actions have consequences next year.
Report: Blurring Boundaries – the new relationship between people and brands
In a new report just released, Kantar identifies the five major digital challenges brand owners need
Opinion: is resilience a strong brand’s greatest benefit?
Usually when we talk about the benefits of developing a strong brand we focus on its potential to am
Insight: Authentically disruptive: staying true, thinking differently
Disruption is happening all around us, from the TV that we watch, to the taxis we take or the way we
Webinar: Discover how disruption can fuel brand growth
Kantar Millward Brown’s analysis of 2,000 brands in the BrandZ™ global database found fewer th
Webinar: Illuminating truths – elevating brands through storytelling
Content is now democratised. Anyone with an internet connection can be a creator, sharing their opin
In depth: The art of dealing with Generation Z
Our Head of Brand Guidance Gareth O’Neill tells CMO’s Jennifer O’Brien how to surv
Kantar: brand trust can no longer be assumed
Global Head of Brand Sarah King tells CMO why brands must earn consumer trust through human behaviou
Inside Retail: The ABC of Australia’s most valuable retailers
As technology continues to reshape the business landscape, Aussie retailers are keeping pace with th
SCN: Top 40 most valuable Australian brands revealed
What’s in a brand? Well, it turns out a whole lot. Shopping Centre News explores this new Australian
Inside Retail: Retail named second top performing sector
Retail was named the second top performing sector within Australia’s economy next to the banking sec
BrandZ™ Top 40 Most Valuable Australian Brands Ranking shows banks still strong
Australia’s first-ever BrandZTM Top 40 Most Valuable Oz Brands ranking has seen finance brands lead
B&T: Less than 10% of brands grew between 2014 and 2017
What can brands learn from the overachievers? Executive Director, Brand Guidance Gareth O’Neil
Research News: Extraordinary growth can be found in seemingly ordinary moments
2018-04-17 Helen Kerr tells Research News how understanding the impact of experience can help interp
Marketing: Why your brand must have a position on gender
2018-03-14 As marketers, we have a powerful platform to change the role models and messages society
