As people change, is technology the key to fast human insights at scale?
Brands need deep human insight more than ever. Carefully curated AI and Chatbot technologies can provide quality insights at scale.
That 2020 was a watershed in time is a view that is unlikely to be contested. The pandemic has affected (and changed) almost every aspect of life – the economy, education, healthcare, work, relationships, purchase and consumption. Do marketers have the tools to understand what those changes mean?
Who could have foreseen that more than a year after the outbreak in Wuhan, 70% of people around the globe would still feel that coronavirus concerns them ‘hugely’ or that 1 in 3 people in ‘leading’ countries (high vaccination rate and stable/declining case rate) would still feel worried about falling sick despite taking care of themselves?