Webinar: COVID-19 – Impact for brands

The uncertainty brought by COVID-19 has highlighted how important it is to make decisions quickly. The situation is changing people’s lives and its effects on the economy are already being felt across different sectors. For marketers this poses a number of challenges:

• What is the new business as usual?
• How do you promote your brand without being seen to take advantage of the situation?
• How do you extend brand propositions into services and content to keep audiences informed and connected?
• What innovative opportunities are out there to deliver solutions and services in the changing environment?
• With changing consumer behaviour, what will stick longer term?

During this webinar, Kantar’s UK experts will explore the impact on various industries, the potential trends that may emerge and to discuss what we can expect in terms of brand management.

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