How Coca-Cola stays refreshed

​Coca-Cola maintains stellar performance in the Kantar BrandZ Most Valuable Global Brands ranking by continuously refreshing its brand​.

How can brands survive for over a century and remain strong? To answer that question, we need to look no further than Coca-Cola. Founded in Atlanta, Georgia, in 1886, today Kantar BrandZ finds Coca-Cola to be the 10th most valuable brand in the 2023 Most Valuable Global Brands report. Sold around the world, Coca-Cola is served 1.9 billion times a day, making it the most valuable Food & Beverages brand.

Of the Top 10 Most Valuable Global Brands, most are tech latecomers like Apple, Google, and Microsoft; only Louis Vuitton is older than Coca-Cola. So how does a humble soft drink hold its own against such powerhouse brands? Kantar’s new BrandSnapshot tool reveals Coca-Cola to be a Star in many countries, well-known and appreciated by many consumers despite its age.

This article was published exclusively on on December 7, 2023.