Insight: Authentically disruptive: staying true, thinking differently

Disruption is happening all around us, from the TV that we watch, to the taxis we take or the way we make payments. By definition, something that “interrupts an event, activity, or process”, disruption has become a code word for products, services or marketing that redefine sectors. Start being authentically disruptive by identifying the most appropriate route to disruption for your brand. Needscope International Director Myles George explains how in this article.

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