Marketing: Tackling touchpoints – making the most out of memorable brand experience

Posted at h in Brand, Branded Experience, Customer Experience, Think by

Gone are the days when retail marketing touchpoints were only steps in the path to purchase. In this exclusive insight published exclusively in Marketing magazine, Jon O’Loughlin and Ryan France lay out how brands should tackle their touchpoints in the age of the ‘experience economy’.

Marketing: Tackling touchpoints – making the most out of memorable brand experience

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