Opinion: How brands can survive the COVID-19 crisis

The good news about working remotely is that you can still do so while self-isolated after a skiing trip in the Italian Dolomites. However, unlike humans, brands cannot isolate themselves so easily. With the full effects of the COVID-19 outbreak still to be realised, Kantar’s Executive Vice President and Chief Global Analyst Nigel Hollis reveals what can management and marketers do to ensure the continued health of their brands.

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