New Report: Brands are still failing to connect with women in meaningful ways
Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar UK’s WhatWomenWant? research. Brands across the UK are risking their customer relationships and impacting their brand value by failing to correctly reflect, represent and champion women in their marketing and advertising efforts. What Women Want?, a new study from Kantar reports that despite an increased focus on equality driven by movements like #MeToo, major brands are still not effectively acknowledging women’s priorities, or communicating with women in an empowering manner at every step of the customer journey.
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