Leadership behaviours for future brand growth

Over-performing marketing leaders excel in human-centricity, bravery and pro-active business partnering

In a world of constant disruption where elements like war, rising inflation, and unexpected environmental disasters are shaking up society, polarising responses from companies are seen in their strategic and operational response. We see two types of companies: those who are struggling and are losing the narrative of the marketplace, and those who are anticipating the future and are able to swiftly adapt.

Kantar’s Insights 2030 report highlighted that senior business leaders in leading organisations see customer centricity and imagination as key drivers of growth. Successful leaders are able to have clarity on the rapidly shifting marketplace and guide their brand towards future growth.

This article was published exclusively on Kantar.com on September 26, 2023.