CMO: Consumer brand allegiance shifts as COVID-19 impacts CX expectations
Posted at h in Brand, BrandZ, Coronavirus, Talk
Surprising trio of Aussie brands lead for customer service in new KPMG report, while a fresh look at consumer expectations shows growing support for brands with purpose.
KPMG’s findings are a complement to the latest Kantar COVID-19 Barometer, also released this week. Kantar’s survey found consumers are increasingly focused on cost and smart financial planning and spending, with a record seven in 10 bargain hunting and six in 10 looking for products on sale. Four in 10 are also delaying big purchases and holidays in favour of moderation.