CMO: How BPAY plans to market to millennials
“While BPAY has been around for years and is well known and understood by the older generations, research BPAY recently undertook via Millward Brown showed younger generations, specifically those aged between 25-34, didn’t use the platform as much as their older counterparts.”
“Last year, in conjunction with Millward Brown, BPAY implemented a weekly brand tracker standard, and brand measurements, to look at where it could improve and grow.”