Yahoo! Finance: Trust, Innovation and Experiences are Powering Growth

Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZTop 40 Most Valuable Australian Brands report released today by WPP and Kantar. Those perceived as highly innovative are growing on average 10 per cent faster than brands with a medium-to-low score, while high brand experience performers are seeing a nine per cent improvement in value.

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