Drive brand growth with connected innovation

Brands that are perceived as innovative grow 7 times faster than others. Find out the 6 ways that will help you fuel faster growth through innovation.

In the Innovator’s Advantage we explored how innovators can best implement their innovation process to create meaningfully different products and drive brand growth. We acknowledged how innovation can be a risky business, and in our experience, it is most often unsuccessful when conducted in isolation from other aspects of brand building. In this series of articles, we offer recommendations to ensure your innovation stays connected with the rest of the business and drives growth for your brand.

Based on our experience working with some of the biggest and most innovative companies in the world, here are some takeaways for brand owners on how to align a brand’s innovation agenda around its meaningful difference and across the entire brand experience.

This article was published exclusively on on September 6, 2023.