Opinion: Why brand momentum matters to marketing success

Sales today are often earned in the past and today’s marketing actions have consequences next year. Kantar Millward Brown EVP and Chief Global Analyst Nigel Hollis discusses why one of the most important things that marketing does is to help keep up a brand’s momentum. Read his insight here.

Talk to us to find out how to optimise your brand momentum with actionable evidence-based brand guidance, strategy and branded experience solutions.

Brand experience:  Ryan France

Brand strategy:  Jarrod Payne

Brand guidance:  Gareth O’Neill