Marketing Lens – Retail: Tackling touchpoints in the experience economy
Posted at h in Brand, Branded Experience, Think
Marketing magazine have teamed up with industry leaders to deliver in-depth reports on the hot topics on marketers’ minds. Each month focuses on a special theme and provides insightful, inspiring content on the topic.
This retail-focused edition includes a feature from Kantar’s Jon O’Loughlin and Ryan France who lay out how brands should tackle their touchpoints in the age of the ‘experience economy’.