Marketing Lens – Retail: Tackling touchpoints in the experience economy

Marketing magazine have teamed up with industry leaders to deliver in-depth reports on the hot topics on marketers’ minds. Each month focuses on a special theme and provides insightful, inspiring content on the topic.

This retail-focused edition includes a feature from Kantar’s Jon O’Loughlin and Ryan France who lay out how brands should tackle their touchpoints in the age of the ‘experience economy’.

> Download Marketing Lens – Retail