Brand Z: Amazon tops Apple to become the world’s most valuable brand

Amazon has become the world’s most valuable brand, according to the 2019 BrandZTMTop 100 Most Valuable Global Brands ranking released today by WPP and Kantar at the New York Stock Exchange.

Amazon’s smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse eco-system of products and services, have allowed Amazon to continuously accelerate its brand value growth.

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Jarrod Payne