Kantar and The Ellen McArthur Foundation demystify the circular economy with new accessible playbook for marketers
London/Sydney, 20 November 2024: The Ellen McArthur Foundation, and Kantar have published a market
Marketing: Why your brand needs to build disruption into innovation, insights and intelligence
As businesses attempt to surge through one of the greatest disruptions in recent memory, it is impor
Kantar appoint Jon Foged to new leadership role across Australia and New Zealand
Sydney / Auckland: Kantar, the world’s leading data-driven analytics and brand consulting company, t
CMO: Consumer brand allegiance shifts as COVID-19 impacts CX expectations
Surprising trio of Aussie brands lead for customer service in new KPMG report, while a fresh look at
Aussies want strong leadership from brands to navigate an Australia beyond Covid
Corporate responsibility is now a genuine contributor to brand strength MEDIA RELEASE: Sydney, 17 Se
Think with Google: What drives attention? Exploring the new front line of ad effectiveness
By Rachael Powell & Elizabeth Verow (Google) and Mark Henning (Kantar) Why do people pay
B&T: Google Study: Aussies Watching Twice As Many Ads As They Think
New research has found that Australians are watching twice as many ads as they think they do. The st
Warc: Australians watched more ads than they thought but true attention remains scarce
Australians are watching more ads than they think they are but that doesn’t mean it’s good news for
Food & Beverage Mag: Disruption still felt in supermarkets due to Covid-19
To navigate the world beyond COVID-19, innovation that improves life for all rather than playing by
Media release: Agile innovation is fundamental to post-pandemic growth for Aussie brands
Kantar launches automated innovation suite to fast-track innovation Sydney: 1 July 2020: It has nev
Media Release: COVID attitudes spur innovation opportunity for Aussie food and beverage brands
SYDNEY: 25 June 2020: To navigate the world beyond COVID-19, innovation that improves life fo
IAB Member Q&A: Advertising measurement through COVID-19
The COVID-19 period has brought great change in consumer sentiment and behaviour and signific
CMO: COVID-19 dampens business and consumer sentiment
As the COVID-19 restrictions continue to ease across the country, two separate measures of bu
Research News: Aussies seek homegrown products offering value as we emerge from lockdown
As Aussies take a breath with the easing of lockdown restrictions, 7 in 10 remain very concer
AdNews: Pandemic Habits – After the initial panic buying, Australians now seek value
Australians, after an initial rush to fill the pantry, now seek homegrown products offering v
Media Release: Aussies seek homegrown products offering value as we emerge from lockdown
Pricing and provenance fundamental to connecting with consumers in next phase of pandemic Syd
Research News: Brands must reframe relevance to connect with Aussies worried about post-COVID economy
Life under lockdown is changing what we do, how we feel and the role of brands in our lives. New Kan
Consultancy: Most Australians worry about a second wave of infection
More than 90% of Australians are to some extent worried about a second wave of Covid-19 infection, a
AdNews: Capitalising on trust – how news media has helped brands through COVID-19
“Reaching 2.7 million Australians before lunchtime every day, during COVID-19, news brands hav
Media Release: Brands must reframe relevance to connect with Aussies worried about post-COVID economy
Sydney: May 6, 2020: Life under lockdown is changing what we do, how we feel and the role of
Opinion: Beyond the virus – brand connection and the evolving human story of COVID-19
By Carolyn Reid, Executive Director – Qualitative, Kantar Australia As our flattening curve lends ho
CMO: Helping brands market through COVID-19
Following the arrival of the COVID-19 health crisis and subsequent economic downturn, a number of IA
Campaign: APAC’s COVID-19 recovery to look very different, market to market
While many in Asia-Pacific remain optimistic, ‘new normal’ confidence and behaviour vari
AdNews: Maximum impact – making the most of your media during COVID-19
COVID-19 has instantly changed the way we live, highlighting the importance and intensity of making
CMO: Brands have an important role to play during the COVID-19 crisis – if they’re useful
Research from Havas, Kantar, GlobalWebIndex points to consumers still welcoming brand advertising an
CMO: Industry Super Australia marketing chief details the strategy pivot behind its latest campaign
New mass media campaign takes its cues both from community sentiment and need during COVID-19, as we
Media Release: Aussie concern about COVID-19 impact on daily life rises 28%
Sydney: 8 April, 2020: Australians are becoming increasingly overwhelmed and concerned about their f
AdNews: The opportunity for brands in a postponed Olympics
The postponement of the Tokyo Olympics has created opportunities for brands and broadcasters, says M
Consultancy: How Covid-19 is impacting the lifestyle of Australians
Short of 50% of Australians are worried about Covid-19’s disruption to their daily life, as social d
CMO: COVID-19 Report: Aussies looks to brands for safety, affordability and product availability
Two-part Kantar consumer survey shows the changing attitude and worries of Australian consumers in t
Which-50: Worried Australians turn to online news for COVID-19 Information
Australians are increasingly concerned about the impact of COVID-19 and are spending nearly twice as
Media Release: Increasingly concerned Aussies are choosing trusted brands delivering safety and value during COVID-19
Sydney: 26 March, 2020: Australians are increasingly overwhelmed and concerned about their financial
Marketing magazine: To spend or not to spend? Advertising and creative development during COVID-19 and beyond
In this exclusive article for Marketing Magazine, Kantar’s Global head of Creative Development
Webinar: COVID-19 – Impact for brands
The uncertainty brought by COVID-19 has highlighted how important it is to make decisions quickly. T
Mumbrella: Kantar acquires leading research company in first move since WPP spin-off
Research and consulting company Kantar has acquired fellow research company Colmar Brunton in its fi
Research News Live: Colmar Brunton to be fully integrated into Kantar
Kantar, the world’s leading research and consulting company, today announced a number of steps to in
Daily Research News Live: Colmar Brunton brand to go in Australia
Following its acquisition of WPP AUNZ’s Data Investment Management (DIM) division, Kantar has
Media Release: Kantar announce strategic steps to scale client impact in Australia
Kantar, the world’s leading research and consulting company, today announced a number of steps to in
CMO: Analysis: Is the proof of influencer marketing in the pudding?
Amid all the jokes of ‘Scotty from Marketing’ and the general cries of a lack of authentic leadershi
Marketing Mag’s year in review: our 10 most-read opinion pieces of 2019
Published on the eve of International Women’s Day 2019, Kantar’s Amy Fridlund said Australian
Marketing Mag’s year in review: our 10 most-read news articles of 2019
At number 10 is Kantar Australia’s BrandZ™ Top 40 Most Australian Valuable Brands for 2019. //
AdNews: Cookies are crumbling
The deluge of digital touchpoints will make it more difficult to connect with consumers in a new era
Media Release: Technology innovations will transform the APAC media landscape in 2020
As ad spend on social and tech platforms continues to grow in 2020; technology innovations will driv
CMO: The art and science behind 7-Eleven’s coffee cup recycling program
An elevation of 7-Eleven’s environmental credentials and growing coffee sales are just a few highlig
CMO: Zeroed in on growth – the impact of zero-based budgeting
“Zero-based budgeting can give marketers the tools to be more commercially driven and realloca
AdNews: The brand building impact of digital advertising has been underestimated
Digital channels are effective at delivering brand impact and more cost efficient than most offline
CMO: Research finds brand building impact of digital advertising underestimated
Digital channels are effective at delivering brand impact and more cost efficient than most offline
B&T: Digital campaigns on par with offline when it comes to brand impact
Digital channels are effective at delivering brand impact and more cost-efficient than most offline
IAB: New research finds brand building impact of digital advertising has been underestimated
Digital channels are effective at delivering brand impact and more cost efficient than most offline
Research News Live: Trust, innovation and experiences are powering growth
Innovation and brand experience have proven to be critical factors driving performance according to
Inside FMCG: Woolworths, Coles brand value decline due to competition
Supermarket giants Woolworths and Coles have seen their brand value decline this year due to competi
Marketing Magazine: Afterpay joins top 40, retail giants slip
WPP and Kantar have released the annual BrandZ top 40, with fresh faces in Australia Post and Afterp
Inside Retail: Woolworths, Coles brand value decline due to competition
Supermarket giants Woolworths and Coles have seen their brand value decline this year due to competi
CMO: Trust, innovation and experiences are powering brand growth
The 2019 BrandZ Top 40 Most Valuable Australian Brands report shows CommBank, ANZ and Telstra at
AdNews: The 10 most valuable Australian brands for 2019
Innovation and experience are critical factors driving brand performance, according to analysis by m
Business Insider: list of 40 most valuable Aussie brands
Commonwealth Bank tops the list of Australia’s most valuable brands, but, like other Australian bank
B&T: The 40 Most Valuable Australian Brands Revealed, As Commbank Tops The List
Commonwealth Bank is the number one most valuable Aussie brand, according to the latest BrandZ Top 4
Yahoo! Finance: Trust, Innovation and Experiences are Powering Growth
Innovation and brand experience have proven to be critical factors driving performance according to
2019 BrandZ™ Top 40 Most Valuable Australian Brands revealed
Trust, innovation and experiences are powering growth Brands involved in the new digital retail econ
Which-50: Australia’s Banks Have Lost US$6 Billion In Brand Value, But Everyone Still Loves Bunnings
A perceived lack of trust has wiped billions of dollars worth of value from some of Australia’s larg
Consultancy: Kantar launches dedicated analytics practice in Australia
On the back of a steady stream of data analytics work, Kantar has launched its dedicated Analytics v
CMO: Event sponsorship: A marketing yay or nay?
CMO asked the experts if event sponsorship is still relevant to marketing strategy – including
CMO: Zero party data: What on earth is it and why do marketers need it?
“If you’ve been around the marketing traps for the last year, you may have heard of ‘Zero Part
Which-50: Kantar launches analytics practice in Australia
Kantar Australia is launching a dedicated analytics practice, focussed on helping Australian clients
AdNews: Kantar launches analytics practice in Australia
Kantar Australia is extending its analytics and business intelligence with the launch of a dedicated
Daily Research News Online: Kantar launches analytics practice in Australia
Kantar has launched a dedicated analytics practice in Australia, to help local clients solve busines
Research News Live: Kantar launches analytics practice in Australia
Kantar Australia is extending its market leadership in analytics and business intelligence with the
B&T: Kantar launches analytics practice in Australia
Kantar Australia is extending its market leadership in analytics and business intelligence with the
Kantar launches analytics practice in Australia
Kantar Australia is extending its market leadership in analytics and business intelligence with the
Ryan France joins panel on brand experience at Advertising Week APAC
Delivering one of a kind experiences puts brands front and centre in consumers’ minds and hearts. Th
Mumbrella: We don’t do impulse buying, say Aussie consumers
Australian consumers are becoming ever more stubborn about altering their buying habits, a new study
Sustained growth harder for brands as Aussie consumers less impulsive
With a sluggish global economy, Aussie brands are struggling to lock in growth. Less than six per ce
CMO: Mindfulness – how it can supercharge your marketing function
Learn how mindfulness practices can help CMOs build the right presence of mind and creative skills o
Branding in Asia: The Emotional Impact of Branded Content
News Digital Networks Australia (News DNA) has released findings that focus on the influence of nati
B&T: News DNA study: the emotional impact of branded content
News Digital Networks Australia (News DNA) today released findings from The Emotional Impact of Bran
Brand Z: Amazon tops Apple to become the world’s most valuable brand
Amazon has become the world’s most valuable brand, according to the 2019 BrandZTMTop 100 Most Valuab
IAB Australia: The advantage of video
This year’s IAB Australia Video Video Ad-Vantage Event hosted by IAB Australia’s Video C
Daily Research News Online: Kantar Australia names national leadership team
In Australia, Kantar has promoted Leigh Mander and Jacqui Brandt to MD roles, leading the Sydney and
Research News: Kantar Australia announce key leadership promotions
Kantar’s Insights Division are proud to announce four senior promotions in the Australia business st
AdNews: Kantar Australia bolster national leadership team
Kantar Australia has strengthened its leadership team with several new appointments across its insig
Kantar Australia announce key leadership promotions
Kantar’s Insights Division are proud to announce four senior promotions in the Australia business st
Research News Live: Kantar Australia and Google win Best Presentation at ESOMAR APAC
Kantar Australia are proud to announce that Senior Consultant Matt Beal and Google’s Ashley Woods wo
Kantar’s Matt Beal wins best presentation at ESOMAR
Congratulations to Kantar Australia’s Matt Beal who along with Ashley Woods from Google won Best Pre
Kantar’s Amy Fridlund speaking at B&T Changing The Ratio summit
Kantar’s Global Content Lead Amy ‘Fritz’ Fridlund will present ‘Building Brand Value thr
Kantar’s Brand Lift tool incorporating neuroscience integral to global NewsCorp award
Kantar Australia’s Media & Digital client News Corp has been awarded third in the ‘International
Kantar presenting at ESOMAR Asia-Pacific 2019 with Google
We’re very proud to announce that Kantar’s Matt Beal is in Macau this week presenting at ESOMAR Asia
CMO: How BPAY plans to market to millennials
“While BPAY has been around for years and is well known and understood by the older generation
Channel News: Samsung release 4K ‘Space’ monitor
Samsung has sought to de-clutter Aussie homes and workplaces, with the release of its revolutionary
Kantar’s Mark Henning speaks at Verizon’s ‘The Future of Performance’
Kantar’s Executive Director, Media & Digital Mark Henning was part of Verizon Media’
Kantar’s Sam Walters presents the importance of creative in video for IAB
Kantar Australia’s Head of Creative Development Sam Walters presented ‘Video Creative with Cut Throu
CMO: Facebook to no longer be the ‘town square’
CMO asks the experts what they think about Facebook’s announcement that its building a more privacy-
CMO by Adobe: Winning consumer confidence in an age of doubt
In today’s day and age, the concept of trust seems more elusive than ever. Brands realise that, too,
CMO: Is Amazon Advertising a threat, or a boon?
CMO asks the experts what they think of Amazon Advertising’s launch in Australia – inclu
Research News Live: Kantar Australia announce new CX lead
Bringing UK and APAC experience in CX across telco, B2B, aviation, healthcare and insurance, Kantar
CMO: Kantar Marketplace launches
A new on-demand research and insights store from Kantar has launched in Australia. // Read the artic
Forbes: What marketers want to hear from voice tech and smart speakers
“Transactional marketing via search and shopping will certainly be a primary use,” says Jane Ostler,
B&T: Kantar – Major disconnect between marketers and consumers relating to gender stereotypes
While most marketers believe they’re doing a good job of avoiding gender stereotypes in ads, almost
CMO: Kantar has found 55 per cent of Australians think advertising reinforces harmful norms
Failure to target and portray women effectively impacts campaign effectiveness significantly, accord
Mumbrella: Advertising’s gender stereotypes are hurting brand value, claims Kantar
Advertisers are lagging behind contemporary society’s attitudes to gender and their failure to refle
Marketing: Kantar study finds marketers and consumers split on gender stereotypes
Marketers are consistently getting gender portrayal wrong in the eyes of consumers, according to the
Which-50: Premium non-skippable video offers brands stronger messaging opportunities: Report
Digital video advertising delivers strong brand awareness in both premium and user generated content
CMO Analysis: Gillette’s latest ad only proves why brands standing for positive change is vital
“People are more likely to engage with brands which stand for something and reflect the cultur
B&T: Premium non-skippable ad environments yield stronger brand awareness
A new GroupM Study with Kantar has found digital video advertising delivers strong brand awareness f
The Fiji Times: 15pc rise in cruise earnings for Fiji
The IFC, a member of the World Bank Group, is partnering with the Ministry of Industry, Trade and To
CMO: Predictions: 9 digital marketing trends for 2019
What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry expe
New report: Aussie consumers want brands to stand up for local causes
Three-quarters of Australians want brands to get more involved with the issues they care about. This
New Report: Connected Intelligence, AI and Voice will transform the media landscape in 2019
Connected intelligence will drive media in 2019 according to the new global prediction report releas
New Report: Brands are still failing to connect with women in meaningful ways
Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar UK’s WhatW
Daily Research News: Senior shuffle for Kantar Australia
Kantar Australia will move Alistair Leathwood, Jonathan Sinton and John Evans into new senior roles
B&T: Kantar Australia Announces Three Executive Leadership Appointments
B&T: Kantar Australia CEO Jon Foged today announced three significant leadership appointments wi
Kantar Australia announce three executive leadership appointments
Kantar Australia CEO Jon Foged today announced three significant leadership appointments with Alista
B&T: Study: male-skewed bank marketing loses industry $5.4B every year
Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that
The $5.4 billion dollar hole – why our banks need to start winning with women
Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that
Seatrade Cruise News: Australia continues to be Holland America Line’s No. 2 source market
“The trend for shorter getaways is supported by data from market research agency Kantar which reveal
CMO: Kantar – Measuring what matters
The issue of measurement and metrics has become somewhat polarised in recent years, with a focus on
B&T: Marketing analytics firm blows up the digital versus TV argument
Kantar Insights Division’s Global Head of Media Jane Ostler spoke at IAB Australia’s MeasureUp
Kantar Australia support Life Education visit to drought-stricken NSW school
For many NSW farming communities, 2018 has been a difficult year with the entire state impacted by d
Kantar Global Head of Media headlines IAB Australia’s ‘MeasureUp’ conference
Jane Ostler, Global Head of Media for Kantar’s Insights Division is visiting from Londo
Marketing: Using neuroscience to pinpoint the ‘a-ha’ moments for your brand
Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful
B&T: Marketers struggle to assess marketing performance
Failure to understand cross-channel behaviour and uncertainty around optimising media investment are
New report: Getting media right
Failure to understand cross-channel behaviour and uncertainty around optimising media investment are
Nissan: Two in three Australians feel the move to electric vehicles is inevitable
Two in three Australians (63 per cent) feel the move to electric vehicles (EVs) is inevitable, with
News.com.au: Nissan Leaf: world’s biggest selling electric car a step closer to Australia
Market researcher Alistair Leathwood says 70 per cent of Australian new-car buyers would consider an
Kantar Millward Brown shortlisted for B&T Australian Research Agency of the Year
Kantar Millward Brown are extremely proud to be announced today as a finalist in the B&T Awards
Introducing Steven Howlett – Kantar TNS National Client Development Director
Kantar TNS have appointed Steven Howlett in the new role of National Client Development Director. Ba
Summit: Winning Over Women in Financial Services
On Tuesday September 4, we will reveal how Australia’s financial services industry can better
Kantar New Zealand win multiple industry effectiveness awards
Our New Zealand colleagues at Kantar TNS and Colmar Brunton have been recognised for their leadershi
B&T: Kantar certified by Google as a certified measurement partner
Kantar is approved globally to provide both Brand Lift Insights for evaluation of brand impact from
AdNews: Kantar approved to provide verification on Google
Kantar has been approved as a third-party measurement provider for brands looking to verify their me
Kantar TNS lead the way at industry conference
Showing leadership in research and innovative thinking, Kantar TNS delivered two presentations at th
Kantar certified by Google as a verified Measurement Partner
Google has announced the certification of Kantar as a verified Measurement Partner. The announcement
Kantar Millward Brown’s Meaningfully Different Framework receives global accreditation
Kantar Millward Brown’s brand equity assessment engine – Meaningfully Different Framework – has comp
IAB: The Role of Creative in Digital Advertising Effectiveness
Kantar Australia Media and Digital experts Mark Henning, Melissa Airs and Dan Parkes have shared the
SCN: Top 40 most valuable Australian brands revealed
What’s in a brand? Well, it turns out a whole lot. Shopping Centre News explores this new Australian
CMO: Kantar global CEO: Marketers don’t understand people as well as they think they do
While visiting Australia, Kantar’s Global CEO Eric Salama tells CMO’s Vanessa Mitchell a
Inside Retail: Retail named second top performing sector
Retail was named the second top performing sector within Australia’s economy next to the banking sec
BrandZ™ Top 40 Most Valuable Australian Brands Ranking shows banks still strong
Australia’s first-ever BrandZTM Top 40 Most Valuable Oz Brands ranking has seen finance brands lead
B&T: Less than 10% of brands grew between 2014 and 2017
What can brands learn from the overachievers? Executive Director, Brand Guidance Gareth O’Neil
Introducing new Kantar TNS CX Director Marcin Pont
We are delighted to welcome back Marcin Pont to Kantar TNS as CX Director in Melbourne joining Head
Introducing new Kantar Australia CEO Jon Foged
2018-04-16 Jon Foged has returned to the Kantar Australia family today as CEO of Kantar TNS and Kant
B&T: WPP’s Kantar name Jon Foged as new Aussie CEO
Effective immediately, Jon Foged will take the helm of the Kantar’s local businesses, Kantar Millwar
Mark Henning discusses brand measurement, metrics and media valuation at the Future TV Advertising Forum Sydney
2018-02-22 Kantar Consumer Insights Executive Director, Media and Digital Mark Henning is on the pan
CMO: Kantar TNS and Qualtrics join forces
Kantar TNS and Qualtrics have struck an alliance to bring together Kantar TNS’s worldwide network of
Kantar TNS and Qualtrics join forces to form global Customer Experience powerhouse
2018-01-22 Kantar TNS today announced a global partnership to help organisations put customers at th
