Kantar presenting at ESOMAR Asia-Pacific 2019 with Google
We’re very proud to announce that Kantar’s Matt Beal is in Macau this week presenting at ESOMAR Asia-Pacific 2019.
In partnership with our client Google, Matt is presenting ‘Internet Saathi: Building a digital India for all’. With India experiencing a digital revolution with the current government aiming to bring online infrastructure and knowledge to all, behaviour change initiatives like Google’s Internet Saathi are bringing digital access and learnings to women in parts of rural India. The presentation looks at the success of this pioneering scheme using a short to long-term behaviour change framework, which focuses on digital literacy, attitudinal change, and economic growth.
Kantar CEO Jon Foged says being selected for ESOMAR Asia-Pacific is an outstanding achievement and one we should all be proud of. “It illustrates the value, impact, and calibre of the research and consulting we do with our clients.”
ESOMAR is the global voice of the data, research and insights community.